INTRODUCING THE Q3 BRIEFING
Our Q3 ZEITGUIDE is now live for subscribers!
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To learn more about the Q3, check out Brad’s introduction below.
Welcome back, ZEITGUIDE subscribers!
This past quarter, I had an amazing opportunity to reflect on how leaders respond to the accelerating pace of change when I presented at the Cannes Lions International Festival of Creativity, the largest and most important annual gathering of advertising, media and tech execs and creatives. Though my talk was centered on the future of chief marketing officers, its thesis applies to anyone in the C-suite or at the helm of their own startup.
How should we measure growth in today’s ever-changing business climate? Usually, it means generating more revenue. However, in an era of unprecedented dynamism and fluctuations, you can’t evaluate growth by applying that same, outdated formula.
Today, in addition to those numbers on your spreadsheet, growth needs to be seen as a multidimensional concept, encompassing people, relationships and culture. You need to take stock of difficult-to-quantify factors—the intangibles, if you will—and individually address how to grow each of them in their own, bespoke way.
Are you strengthening your connection to your customers? Are you building on the latest technologies to increase your efficiency and improve your insight into your consumers? Are you expanding and enhancing your employees’ skill sets? And, last but not least, are you growing yourself into an executive who is well prepared for this new world we live in?
Build up all of those areas, and you will have a greater potential for your bottom line to fatten up down the road. Ignore them, and you will be less likely to turn your organization around—Boston Consulting Group predicts only 30 percent of organizations will actually succeed at transforming.
But you can’t grow if you don’t know what to grow. That’s what ZEITGUIDE is here for: to connect new knowledge to next steps, and to provide fresh viewpoints and inspiration throughout your organization.
This quarterly continues the narrative of how workplace shifts, technology, fickle consumers and geopolitical and societal issues are impacting the world around us. It tracks what is on the CEO’s mind, the moves legacy players are making to respond to FAANG dominance, trade war angst, the evolving media and retail landscape and recent cultural trends that have resonated within the chaos.
See you in October with ZEITGUIDE 2018 Q4 as the story of cultural change continues.
Founder & CEO, ZEITGUIDE
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