ZEITGUIDE TO OUR 2019 THEME
January 6th, 2019
A mere week into 2019—congratulations, you made it!—we’ve been greeted by a continuing government shutdown, witnessed a new Congress sworn in and observed some shaky days for the stock market.
So, what should we expect from the rest of 2019?
At ZEITGUIDE, we like to read the tea leaves at the start of each new year to determine what we think will come to define the next twelve months. Using our daily work, we uncover what you need to be looking out for, connecting the dots, so that coming changes are easier to understand and a little less scary.
If you’re a ZEITGUIDE OG, you might recall in 2013, as we noted tech’s influence in all verticals of our cultural almanac, we eschewed a separate tech section. In 2014, we dove into the successes, failures and lessons of the startup boom, and continued on this theme in 2015 with a look at how legacy companies were responding to new competition. We then dubbed 2016 the “Year of Experimentation,” a time to start spit-balling ideas, testing the waters and sketching something new.
After a surprising 2016 (punctuated by Brexit and the Presidential election), 2017 was about coming to terms with the unexpected, as events beyond imagining laid waste to well-honed strategies. But amid the angst and uncertainty, such happenings have also been the breeding ground for new understanding and new opportunities.
This took us to last year, when we posited that, with more swells of change coming, it was time to embrace personal metamorphosis if we want to stay relevant in our careers and business. That was necessary as 2018 was a year of profound cultural transformation in every facet of the zeitgeist—from the workplace, to tech, to consumer trends and across the globe.
Where does that leave us? Did your personal and professional evolution in 2018 leave you better prepared for potential tumult in the year ahead? Or is the state of things today leaving you more stressed than ever?
With these questions in mind, we begin 2019 knowing that our ability to respond to a chaotic world is only as great as how well we prepare ourselves mentally, physically and emotionally to be adaptive and responsive to change. Creating healthier businesses, healthier relationships and a healthier world is first contingent on creating a healthier self.
That is our theme for 2019, a year where—amidst constant ongoing shifts and amplified uncertainty—it will be imperative to bring a focus on health into all facets of our lives. That means healthier workplaces and relationships with our work, reassessing the impact of digital technology on our wellbeing, keeping an open mind to new trends in the consumer space, and taking action to create a healthier planet.
Time to get started!
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ZEITGUIDE is your guide to the zeitgeist, German for “spirit of the times”: The go-to source business and creative leaders rely on to stay smart, culturally relevant and ahead of the future. We keep you up to speed on the constant shifts impacting your business and lead you towards what’s next. Contact us if you would like us to produce learning programs and content customized to your needs.