Joseph Jaffe is Founder and CEO of Evol8tion, LLC, an innovation consultancy that helps corporates with digital acceleration, startup collaboration and cultural transformation. Evol8tion’s clients include Nestle, Purina, Mondelez International, Colgate Palmolive and Steelcase. He has written 4 books, including “Flip the Funnel: How to use existing customers to gain new ones” and his most recent book, Z.E.R.O. – Zero Paid Media as the New Marketing Model. His thought leadership and provocation has appeared in publications like the New York Times, Business Week, and USA Today.