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“My job is to guide you through our constantly changing culture and to help you stay curious and inspired as we rebuild the future.”
- Brad Grossman, Founder of ZEITGUIDE
Founder’s Story
Call me your guide. Call me your teacher. Call me what you like. I like to call myself your "Zeitguide," which means Guide to the Zeitgeist. Zeitgeist is a German word for the spirit of the times. It is my deep desire that my work inspires you to understand how our world is changing and what it means for YOU.
When I look back at how I got here, my career started perhaps when I was a kid. I taught myself how to learn…
Culture Classes
Our Founder/CEO Brad Grossman provides you with the cultural knowledge you and your teams need to succeed through accelerating change.
Select a program that’s right for you (including our customized ones for organizations).
Watch past classes and read about them in the September 2020 issue of The Hollywood Reporter.
Weekly Culture Briefings
A REBOOT TO HUMANITY: THE ZEITGEIST OF THE NEXT ERA
With the Biden win, 75 million trapped molecules popped open the cork and exploded with relief and joy.
Now, I wonder how the blue molecules will interact with the other half that are red.
Will we attract and turn into a stable solid? Or will we continue to repel each other and remain as a gas of chaos?
RACISM AND MISINFORMATION IN THE CORONA-AGE
This newsletter was written right when coronavirus was still an epidemic spreading within mainland China. It explores the following:
How today's media landscape impacts culture in the fiercest way in history. In the past, we mostly got our information from TV and printed news. But now with social media, we are seeing a plague develop in real-time.
Much of the information, however, spread within these digital platforms is misinformation.
Misinformation produces not only fear but worse, discrimination.
NOW, LET CORONAVIRUS HELP US REBOOT THE MEANING OF “WORK”
Many of my clients complain to me about how burnt out they are; how they can never get anything done. They can't keep up with emails or what's happening in the world. They can't get off their phones. They can’t sleep. And they feel unbalanced. Technology, in the last decade, has forced us to change the way we work, but adapting to it continues to be a mystery and in some cases, a grind.
So what a great time to evaluate how we've been working and how do we want work to work for us.
