About the Founder
Brad Grossman, Founder & CEO, ZEITGUIDE
Brad Grossman is an author, publisher, and cultural explorer. He advises some of the world’s top creative and business visionaries on how to stay relevant in the most dynamic era of our time. His consulting and content firm, ZEITGUIDE, synthesizes a wide range of culturally critical information into bespoke reports and other content for corporate clients who need to stay up to speed and think beyond their core competency. Grossman teaches people to understand what they need to know to be successful executives, and just as importantly, what they don’t need to know. In addition, Grossman publishes weekly bulletins and a quarterly ZEITGUIDE cultural almanac available by subscription.
Grossman has been featured in The New Yorker, The New York Times, The Financial Times, Fast Company, Fortune and CNBC’s SquawkBox, and has authored articles in Forbes, Fortune, Adweek and Chief Executive Magazine. He is also a Wall Street Journal expert, Inc. Columnist and a member of CNBC’s Disruptor50 Advisory Council.